A ban on a Calvin Klein ad starring FKA twigs has been revoked by the watchdog that implemented it.
The music star criticized the Advertising Standards Authority (ASA) after it said the advert was likely to cause offense by objectifying women.
The agency has now said it’s reversed the original decision following a review that found the image was not sexually explicit, a statement reveals.
However, the commercial ad remains banned from display where children may see it.
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An investigation was first launched after it received just two complaints about FKA twigs’ Calvin Klein poster. It showed the singer wearing a shirt halfway around her body.
The message above read: “Calvins or nothing”.
In January, the ASA said it found the image “placed viewers’ focus on the model’s body” over the clothing in the advert. It claimed it “presented her as a stereotypical sexual object”.
FKA twigs’ hit back at the ruling with an Instagram post which went viral. She accused the watchdog of double standards, saying she saw a “beautiful strong woman of color” and not an object.
The ASA said it was aware of “significant strength of public feeling, including views expressed by FKA twigs” in response to its original findings.
It added the decision to review the original ban was “driven by our concern that our rationale for banning the ad was substantially flawed”.
But it did maintain the Calvin Klein ad was “overtly sexual and was, therefore, not suitable for display in an untargeted medium”, in front of children.
The watchdog said the recent ruling is final.
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