Going viral and racking up millions of views is the dream of many influencers and TikTok stars, but one man probably didn’t expect his videos would go as far as they did.
TikToker Arthur J posted a video three days ago with the caption: “Day 1, let’s see how many strokes [pets] we get tomorrow!”
He said in the video:” This is day one of giving my cat strokes in the amount of followers that I have.
“So currently,” he laughed, “I’m on zero followers, so sorry, no strokes but let’s see what tomorrow brings”.
He plonks down an adorable black and white on the table in front of the camera.
The clip already has 1.3 million views and people flocked to the comments to estimate what the next day would be like now that he has promised to follow through.
His second video already has 2.2 million views, and his third (day three) has reached five million in less than 24 hours.
On day two, he had 2,826 followers, so had seen his count rise by almost 3k with just one video. But by the second clip, he wasn’t prepared for how much his videos had gone viral, with 38.7k.
He opens the second video with: “I guess it can’t get much worse than this,” probably second-guessing his plan to follow this plan all the way through. Arthur said he’d ‘need to take the day off work’ if it got too ridiculous – which it has.
Now, Arthur has 187.4k followers and fans are anticipating how long it’ll take him to pet his cat.
It’s even caught attention of celebrities, with Kanye West writing: “real,” while the official Google account quipped: “Gonna need quite a calendar block for tomorrow”.
Another fan wrote: “Smartest marketing I’ve ever witnessed,” and a second penned: “By the end of the week, she hasn’t any more fur,” with a laughing emoji.