If you haven’t heard of the Michael Cera and CeraVe theory, you must have been living under a rock.
Earlier this year, a TikToker asked on the video-sharing app if the skincare brand was owned by the Juno actor because of the similar names.
Next, she received an entire PR package from the company, who proceeded to scribble his name on all the packaging and tried to convince her it was in fact, created by Michael Cera.
Now, the company has teamed up with the Barbie star for a Super Bowl commercial which is likely to top all of them during the big game this Sunday, February 11.
But the first speculation the Arrested Development star was the visionary behind CeraVe was part of the brand’s campaign – and it’s working.
A website, iamcerave.com has now featured a teaser clip of the Hollywood actor, with the name Michael CeraVe as the header, followed by the tagline: “Human skin is his passion”. It then reads: “His story. The Cream. Our Visionary. Technology. His Creations. His Craft”.
Photos of Cera are plastered all over the website, with him holding up the product, and even includes a photo with his name written on top in Sharpie.
The website says: “Our Visionary had a vision. To develop a cream like the world had never seen. He set out to master his craft. By night, he dreamt of Ceramides, Dimethicone, Niacinamides– that sort of stuff. By day he filled notebooks with formulas and math.
“He put things in beakers. Bottled lotion. Tubbed cream. An endless pursuit of perfection. Until one day… his life’s work was ready to share.
“To our Visionary, we say thank you for this gift. To the skeptics – the non-believers – moisturize your mind with the facts. The truth is all here. Right in front of you. It has been all along.”
It also features a hilarious diagram meant to explain the properties of the cream, but instead includes vital points such as the tub being “ergonomically designed for people with any sized hands” and it being “110% real, authentic”.
“If human skin is paper, let me be the poem,” a supposed quote from Micahel Cera is genius.
But the best part of the campaign is the commercial itself. We see Michael Cera massaging Michael Cera, climbing a mountain but stopping to give it ‘hydration’ and walking in between flowing curtains.
